In March 2017, Michal Kosinski, a psychologist and director of the Psychometrics Centre at Cambridge (currently professor at Stanford), presented the results of some of his studies at CeBIT’s Keynote: Psychometrics applied in the context of the Social Media. More precisely, one of the Psychometrics most applied methods: the Big Five (five personality traits: openness, conscientiousness, extroversion, amicity and emotional stability – neuroticism in the original term), through which create large profiling clusters. If it reminds my research ambit, the digital clusters you’re right: but they are two different things (even if contiguous). Psychometry is used since Nineties to determine […]
Monthly Archives: March 2018
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Il disagio provocato dall’uso dei dati di Cambridge Analytica, e altre società, pone alcuni interrogativi più importanti sul nostro uso dei digital media, che non riguardano solo Facebook.